A long lasting solution to food waste requires a systems rethinking for maximum impact. Starting with the key stakeholders, food resell need to be rethought by finding and targeting the right customer group to increase local communal sharing and decrease food waste in a neighbourhood level. 

Share - a self initiated project - reinforces a culture of generosity by creating charitable giving solutions that are more accessible, inclusive and affective.

Through a detailed user research a system that is transparent, effective and trustworthy have been built. The brand identity is developed to communicate the core values of Share; sustainability, community building and accessibility. A user interface and brand strategy that focus on simple and memorable visual identity is designed to reach different groups in the community.