Process
Sidewalk is a platform that turns the everyday walking into a social and spatial experience. It connects people to walk together initiates social interactions and opens up opportunities for the collective use of space.
It is a self initiated project which aims to create a community in big cities through a user-centered interface.
An art direction that aimed to merge clean aesthetics with high contrast with the imagery has been envisioned.
The user experience is carefully designed through observations, interviews and ethnographic research to achieving the best performing platform.
Services
UX Design
UI Design
Brand Identity