Special Olympics is a global movement of people creating a new world of inclusion and community, where every single person is accepted and welcomed. The first edition of the games were held in 1968, in Chicago. With more than 5 million athletes in 174 countries today, it’s the world's largest sports movement for people with intellectual disabilities recognized by the International Olympic Committee (IOC).

As the local organization committee located in Berlin, our approach was to organise a colorful celebration promoting more recognition and inclusion of people with intellectual disabilities. To create more recognition in society a vibrant media and marketing campaign has been run on varios platforms.