Yoga am Rialtoring 74
Yoga am Rialtoring 74
Yoga am Rialtoring 74
Re-branding for a yoga studio located in Berlin. Janet Kaminski welcomes everybody in her studio which has a beauty that does not distract, but invites you to awake serenity.
Re-branding for a yoga studio located in Berlin. Janet Kaminski welcomes everybody in her studio which has a beauty that does not distract, but invites you to awake serenity.
Re-branding for a yoga studio located in Berlin. Janet Kaminski welcomes everybody in her studio which has a beauty that does not distract, but invites you to awake serenity.

Process

Yoga am Rialtoring is a yoga studio in Berlin. The studio has been build in Janet Kaminski’s garden where she invites her students in her own classes. The project aims to develop a contemporary branding to enhance visibility and engagement for individuals interested in yoga, particularly around Berlin. It seeks to address the needs of a diverse audience, including those looking for more than a physical exercise, by offering clear insights into the instructor's yoga philosophy. 

The goal is to increase the instructor's profile within the community, attract new yoga enthusiasts and fostering a vibrant community of practitioner. To meet the objectives a modern visual identity and website is built. A neutral and simple design direction is set to allow the representation of content, photography and the yoga studio itself.

Photography: Lena Giovanazzi

Services

Creative Direction

Website Design

Branding